Lemon+
Brand and Packaging DesignFor this project I was tasked with developing a brand identity for a line of unique beverages. This entailed designing a logo and package using 3D rendering software. The brand, Lemon+ is centered on the essentials of what makes lemonade great: lemon juice, sugar, and water, all packaged neatly in a cohesive, minimal carton. The design for the packaging uses simple type treatment, elegant shapes, and bright colors to create a dynamic brand. The goal of this identity and packaging was to reflect the idea of simple ingredients and unique flavors.
