Marich Packaging Refresh
Brand and PackagingIn 2022, Marich was looking to expand their line of branded product offerings and be a stronger competitor on store shelves against other confectionery brands. Many competitors touted their ‘better for you’ initiatives and used bold colors and eye-catching product photography to reach out to new customers. Marich was looking to update their brand and packaging in a way that stood out to customers while staying true to the brand they had been building. I worked with internal stakeholders from marketing to executives to develop new packaging, branding, and other marketing assets to align with Marich’s business goals.
