Marich Sweet Summertime

Label Designs and Promotional Images
In the summer of 2022, Marich Confectionery launched an online-exclusive packaged line of chocolates and candies. The goal of the design and overall direction was to maintain consistent visual style with Marich’s brand guidelines and identity while standing apart with on-trend bold visuals and colors reminiscent of a summer sunset. For this launch, my role was handling all creative from designing labels for packaging to creating content for B2C email and social media communications, supervised by our marketing manager.